Redesign the complete branding system for the Y&Y Brand, a famous across Canada Asian food products in the market since 1960. The challenge is to refresh the product series with a more modern design, yet keeping the authentic and sophisticated look; and also to build up a strong and user-friendly product categorization system for more than 200 existing and expanding food lines. Design items include brand logo development, product categorizations & colour systems, branding applications on all packaging series, product photoshooting, news ads and web design.
Promotional poster and ad series for 50th anniversary and the launch of the new branding design.
Colour categorizations are applied to sort out the wide varieties of products to support the branding design for improvement in packing/storing/delivering process and for customers’ easier recognition in the growing product lines.