Direct Marketing

CREATIVITY IS INTELLIGENCE HAVING FUN
Xerox Swatchbook

Design for the Xerox Swatch Book which is a guide to showcase the premium paper products which are aimed at small businesses and sold through retail stores like Business Depot.

To go along with the ad campaign called "The Finishing Touch", the concept of this new Paper Swatch Book are designed according to the structures of the campaign logo by using different circle patterns throughout the book. The cover has a die-cut window to highlight the Finishing Touch logo.