The word "Wilco" is a standard radio signal indicating "message received." In this case, it also stands for "Wilson’s Company." So a human-looking robot with an antenna was created as the corporate icon of this cutting-edge corporate system. It symbolizes the “Design by Intelligence”. A series of other robot characters were designed to represent the various aspects and capabilities of Wilco’s design business. Stamp designs of robot heads communicate different messages in its antenna bubbles such as the support of recycling, warning of colour inaccuracy, for position only, urgent.....etc.
Bronze Award of North American Region in the American Needham Paper Best Collateral Design 2001